Is your business on Twitter? If it isn’t, you need to act fast. Twitter marketing is all the rage now and several users have attained immense success with it. As an owner of a small, budding business, you shouldn’t hesitate to open a Twitter account for it. In less time than you think, your business will shift to the next level. In particular, your small business should use Twitter Chat.
Why participate in Twitter chats
The more you converse in Twitter, the more your business is likely to enlarge. As this is one of the most established social media websites, Twitter has thousands of users. So it is easy to get prominent in your field. And if you get prominent, business growth is a must. To engage in chats is easier that you can imagine. You are either the chat host or a participant in another person’s chat. Since Twitter chat is open, it captures the interest of several like-minded people. What this means for you is that your chats will never be empty and that there will always be chats you could contribute to. This is a simple approach to creating your brand awareness.
As hinted earlier, your small business should use Twitter Chat. But the question is this: how should you start? These are simple steps you can follow.
- Search for relevant Twitter Chats – Always keep in mind that lost time is never recovered; and in business, time is a valuable asset. That being said, you should go straight to the point; search for chats that are relevant to your business. Although old chats could be informative, they could be locked for further commenting. Hence, you should focus on the new chats that relate to your business. Use Chat Salad, Twubs or The Chat Diaries to gather relevant Twitter Chats. Alternatively, use Twitter Advanced Search feature to search for new chats.
- Find out how others chat – Knowing the right way to chat on Twitter is so imperative. Take the time to identify influential people in the discussions you have selected. Study how they answer questions or how they use the hashtag and how they engage others. Once you do this, start branding yourself without over-promoting your business.
- Toss a question when there are guest experts around – Some of the best Twitter chats involve guests. Once you notice that these are available, take the moment to ask well-thought out questions. If you target one guest, quote their handle when asking a question and make sure that you don’t spam the chat with just the same question.
- Talk with fellow people – Although guests have ample knowledge and tips you can fully capitalize on, they are not the only ones around. Other participants have interesting things to say as well, and you should interact and socialize with them. All this time, focus on branding your business. If you are asked about your rivals, be witty when rendering answers. A neutral thought would sound wiser than a critical one, for instance.
Things you can attain via Twitter Chats
Once you know how to use Twitter chats, you will identify and obtain new leads. As the chats will be exchanged between like-minded fellows, chances are high that some will want to follow you. And in order to learn more about you, they will visit your Twitter profile where they will also see your website link. Participating in Twitter chats can help you grow your community. This can happen if you make use of the Question and Answer section to get closer to your audience. As well, welcome experts to your chats so that followers can learn from them. This could make you more powerful and respected. Finally, you can meet top influencers in your business field and interact with them.